Kartell Kollektiv
- Specialty
French-era café terraces on Place Abdel Moumen and Avenue Mohammed V, and the city's specialty bars on Rue Halab and Rue el Imam Malik.
Photo: Amani Allan, Pexels License
Guéliz is the new town that Albert Landais and Henri Prost, the protectorate's planner, drew in 1913 northwest of the medina, under the protection of the military base on Jbel Guéliz.1 Its spine, built as Avenue Charles Mangin from the Koutoubia to the hill, was renamed Avenue Mohammed V in 1957.1 The district is quieter than the medina, prices are posted, and the car rules the wide avenues.1
Its cafés come in two generations. Protectorate-era terraces hold the corners where Avenue Mohammed V crosses Boulevard Mohammed Zerktouni, and the specialty bars that started opening in 2022 sit on the side streets around them.23
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Café Atlas, open since 1945, faces Café des Négociants across Avenue Mohammed V and the Renaissance across Boulevard Mohammed Zerktouni, on Place Abdel Moumen.2 The guidebook writer Daniel Jacobs calls the Négociants a tad posher; the Atlas serves coffee and croissants on its pavement terrace, and beer and wine only indoors.2
Les Négociants, at 112 Avenue Mohammed V on the Zerktouni corner, has a covered terrace facing heavy traffic and an airy interior with a mezzanine, wrought-iron railings and black-and-white furniture.4 Le Grand Dadès is at 68 Boulevard Mohammed Zerktouni, and Ayaso Concept Store, at No. 6, opens daily 09:00–21:00 with Wi-Fi.
A protectorate charter held buildings here to three floors.1 On Rue de la Liberté, Café Imlil keeps its period furniture and lace under glass in an Art Deco block that also houses the photo gallery Galerie 127.4 The Comptoir des Mines, a 1932 Art Deco building put up for a company that made construction materials and explosives for mining, is now the CMG gallery, and the Église des Saints Martyrs was built in 1928.4
Le Grand Café de la Poste, open since the 1920s, keeps 09:00–01:00 and hosts live jazz evenings.4
Kartell Kollektiv, at 14 Rue Halab behind the Carré Eden shopping center, opened in 2022 and was among the city's first third-wave cafés, from a project begun in Düsseldorf in 2014.35 It has tables on two floors and outside, Wi-Fi and laptop charging points, and opens daily 09:30–20:00.56
Thirty5ive, at 3 Rue el Imam Malik, opened in early 2023 as a café and art gallery with a large record collection, using beans from Five Ways Coffee in Australia.3 HeiBai Specialty Coffee, opposite the Ibrahim al Khalil Mosque on Route de Safi since early 2025, brews filter coffee from Intro Coffee Roasters in Tangier and Manhattan Coffee Roasters in the Netherlands, and Driba Coffee Club opened in 2026.3
Pâtisserie Gatô is on Rue Hassania, Vers Midi at Dar Gueliz, 17 Rue de Mauritanie, and 101 Caffe at 22 Rue Moulay Ali. On Boulevard Abdelkrim El Khattabi, Cafe Baghdadia at No. 148 and Café Emirates at No. 166 are neighborhood cafés.
Petit taxis cannot leave Marrakech; from 20:00 to 06:00 between October and April, and 21:00 to 05:00 from May to September, the fare carries a 50% night surcharge.7





In Guéliz, also browse: Wi-Fi
Three cafés hold Place Abdel Moumen, where Avenue Mohammed V crosses Boulevard Mohammed Zerktouni: Café Atlas, open since 1945, Café des Négociants across Mohammed V, and the Renaissance across Zerktouni. The Négociants has a covered terrace and a mezzanine. Le Grand Café de la Poste, open since the 1920s, keeps 09:00–01:00 with live jazz evenings.
Kartell Kollektiv, at 14 Rue Halab, opened in 2022 and was among the city's first third-wave cafés; it opens daily 09:30–20:00. Thirty5ive, at 3 Rue el Imam Malik, is a café and art gallery from early 2023 using Five Ways Coffee beans, and HeiBai, on Route de Safi since early 2025, brews filter coffee.
Guéliz was drawn in 1913 by Albert Landais and Henri Prost, the French protectorate's planner, northwest of the medina by Jbel Guéliz. Its main street, built as Avenue Charles Mangin from the Koutoubia to the hill, became Avenue Mohammed V in 1957, and a charter held buildings to three floors.
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