Gustó Café
- Takeaway
- Indoor seating
- Wheelchair access
- Brunch
Plaza Serrano and the streets around it: Honduras, Gurruchaga, Armenia, Thames and Malabia.
Photo: Daniel Miller, Pexels License
Palermo Soho is not an official barrio. It is an informal name for part of Palermo, roughly between Avenidas Juan B. Justo, Córdoba, Scalabrini Ortiz and Santa Fe.1 The name came with a real estate boom, when designers, galleries and restaurants moved into old low houses, and it borrows from New York's SoHo.1 Shops and bars are thickest around Honduras and Serrano, near Plaza Serrano.1
That square's official name, since 1994, is Plazoleta Julio Cortázar, and it holds an artisan and design fair at weekends.2 Serrano itself, from Honduras to Avenida Santa Fe, now carries the name of Jorge Luis Borges, who lived on the old street as a child.2 Cafés fill the grid around it, on Armenia, Thames, Malabia, Gurruchaga and Guatemala.
Local tip: Street signs say Jorge Luis Borges where many locals still say Serrano: the renamed stretch runs from Honduras to Avenida Santa Fe, and the square is officially Plazoleta Julio Cortázar.
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The nearest subte stops are Scalabrini Ortiz and Plaza Italia on Line D; the line was extended to Plaza Italia in 1940.3 From the south, the Metrobus Juan B. Justo, opened on 31 May 2011, stops at Honduras and Guatemala on its 12 km route from Puente Pacífico to Liniers.4
Palermo Viejo, the oldest part of Palermo, runs from Avenida Santa Fe to Avenida Córdoba, and its low houses are the ones that became boutiques and bars.8 In his poem on the mythical founding of Buenos Aires, Borges set the city's birth on a block near his childhood home, bounded by Guatemala, Serrano, Paraguay and Gurruchaga.8
Cafés now stand on all four of those streets: Kajue Café at Guatemala 4665, Moshu Treehouse at Guatemala 4570, Orso Cafe at Paraguay 4683 and Adorado at Gurruchaga 1875.
Lattente, at Thames 1891, is one of the city's specialty pioneers.5 Its founder, Daniel Cifuentes, put coffee quality first about 14 years ago, with a sign telling customers why the coffee would not be served very hot.5
Hobby, at Malabia 1343, was founded by Lele Garbulsky and Matías Buk, with a design inspired by wabi-sabi and beans from Puerto Blest, one of Argentina's leading roasters.6 It opens daily 07:30–21:30. Farther along Malabia, Martinelli is at 1779, and Thames adds QueBiaba! at 1750 and Ispica at 1801.
Merienda, at Uriarte 2106 facing Plazoleta William Morris, builds its menu around childhood sweets, with specialty coffee, frozen coffees and sourdough croissants and medialunas; in January 2026 its Merengada XL cost AR$5,500.7
Armenia has a run of brunch cafés: Tipo:Siete at 1315, B-Blue at 1692 and Casa Dingo at 1908. Warren Café & Brunch, on Jorge Luis Borges at 1842, opens at 08:00 on weekdays except Tuesday, when it is closed, and at 10:00 at weekends.
El Secreto de Oro, at Avenida Santa Fe 4500, is open 24 hours, and El Galeón, at Santa Fe 4002, runs daily 07:00–00:00. Inside the grid, Comida Central (Gurruchaga 1776) serves until midnight every day, and Dopo Café y Vino (José Antonio Cabrera 5002) stays open until 00:00 from Thursday to Saturday.







In Palermo Soho, also browse: Outdoor seating Wi-Fi Open late Brunch Bakery cafés
Palermo Soho is an informal name for part of Palermo, roughly between Avenidas Juan B. Justo, Córdoba, Scalabrini Ortiz and Santa Fe. It centers on Plaza Serrano, officially Plazoleta Julio Cortázar since 1994. The nearest public transport is Line D at Scalabrini Ortiz and Plaza Italia, and the Metrobus Juan B. Justo stops at Honduras and Guatemala.
Lattente, at Thames 1891, is one of the city's first specialty bars; its founder Daniel Cifuentes put coffee quality first about 14 years ago. Hobby, at Malabia 1343, uses Puerto Blest beans and opens daily 07:30–21:30. Merienda, at Uriarte 2106, pairs specialty coffee with sourdough croissants and medialunas.
El Secreto de Oro, at Avenida Santa Fe 4500, is open 24 hours. El Galeón, at Avenida Santa Fe 4002, opens daily 07:00–00:00. Inside the grid, Comida Central on Gurruchaga serves until midnight every day, and Dopo Café y Vino on José Antonio Cabrera stays open until 00:00 from Thursday to Saturday.
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